Indeed Best Practices

Posting jobs on Indeed is one of the fastest ways to reach active job seekers — but your results depend on how well your job follows Indeed’s posting guidelines.

Indeed’s #1 goal is to show job seekers the most relevant and recent jobs based on what they search (“what”) and where they search (“where”). Team Engine helps ensure your jobs align with these rules and appear where applicants are looking.

🔍 How Indeed Decides What to Show

Indeed’s search is built on two simple criteria:

• What – the keywords or job titles a job seeker searches for
• Where – the location they’re searching in

If your job matches both, it can appear in search results. From there, your ranking depends on:

• Relevance to the search terms
• How recently the job was posted

Newer jobs naturally appear higher in results, while older ones drop down over time.

💡 Tip: Refresh or repost jobs periodically to stay near the top of Indeed’s search results.

⚙️ How Team Engine Helps

Team Engine’s integration with Indeed automatically checks your job titles against Indeed’s posting rules.

When creating or editing a job, you may see a warning or recommendation if your title doesn’t meet Indeed’s guidelines.

• You can still save your job without changing the title.
• However, ignoring these suggestions can reduce visibility or even prevent the job from being published on Indeed.

This built-in review helps ensure your titles are clear, compliant, and optimized for the best reach.

🧩 What Impacts Job Visibility

Getting lots of clicks is good — but getting qualified applicants is the real goal. If many people click but don’t apply, it may signal:

• The title doesn’t accurately describe the job
• The description doesn’t resonate with the audience
• The wrong audience is seeing your posting
• The application process is too long or confusing

🧠 Keep in mind: Indeed prioritizes jobs that perform well (high relevance, solid completion rates, and clear job details).

🏷️ Writing Effective Job Titles

Indeed recently updated its job title guidelines to improve search accuracy and reduce spam.

Follow these rules to help your job perform better:

💡 Tip: Candidates search using standard job terms — not internal titles or slang. Keep it simple and searchable.

📝 Job Descriptions That Convert

Your job description helps applicants decide if they’re the right fit. A strong description improves both relevance and conversion rates.

Best practices:

• Start with a short summary of the role and company.
• Use bullet points for key duties and qualifications.
• Highlight required experience and licenses clearly.
• Include a pay range — jobs that show pay typically attract 20–30% more applicants.
• Keep formatting clean and mobile-friendly (most Indeed users apply from their phones).

Team Engine’s “Suggest Improvements” tool can help polish your job description with AI-powered recommendations for clarity, tone, and engagement.

💰 Pay Transparency & Performance

Indeed now prioritizes job listings with visible pay ranges.

Showing pay not only boosts visibility but also helps attract more qualified candidates faster.

Team Engine uses your compensation details to:

• Flag unrealistic pay expectations
• Display clear ranges to job seekers (if enabled)
• Improve applicant matching and job ranking

💡 Tip: Always include pay details when possible. Applicants are far more likely to apply when they know compensation upfront.

🚀 Quick Checklist for Better Indeed Results