Advertise on LinkedIn
Overview
With our LinkedIn integration, you can create and publish LinkedIn Sponsored Ads directly from Team Engine. These are sponsored posts that appear on your target audience’s LinkedIn feeds — not the standard LinkedIn “Jobs” listings.
Think of them as attention-grabbing ads designed to showcase your company, your culture, and your open positions, all while reaching a wider audience.
How LinkedIn Sponsored Ads Work
- Placement: Ads appear in your audience’s main LinkedIn feed (desktop & mobile) alongside regular posts.
- Format: You can use images, headlines, and text to promote your company or open roles.
- Targeting: LinkedIn targets your ads based on location, industry, job title, and more.
- Goal: Drive interest and applications from people who may not be actively job hunting.
Benefits of Posting from Team Engine
- One-stop workflow: Create, target, and publish ads without leaving Team Engine.
- Better reach: Tap into LinkedIn’s network of professionals beyond traditional job seekers.
How to Create a LinkedIn Sponsored Ad in Team Engine
Creating the ads
Team Engine will automatically create your ad based on your job setup. Your ad will use the image, location, and tagline / short description you set up with your job. Team Engine generates these ads based on experience and best practices of what receives the best response from potential applicants
Running social media ads
To run an ad on LinkedIn for one of your jobs, click on the “Manage Sources” button for the specific job on your dashboard.
Click the "Advertising Budget" drop down box and select the budget you would like, and then click the "Start" button. This will start a campaign that will run until you click "stop" to end it and will charge you weekly for the amount selected. You can end the campaign anytime, just click the "Manage Sources" button again and then click "stop" next to the campaign.
Ad Budgets
Social media ad budgets are per week and will include your entire budget amount and it will keep running until you end it. So if you set your advertising budget for $50, all $50 will be spent over that week. Once a campaign is started the add will have to run for at least a week, meaning if you start a campaign with a $50 budget, the ad will run for a week and your payment method will be charged for the $50, even if you end the campaign after a few days.
Ad targeting
Team Engine uses data from similar jobs in similar locations to learn what type of person might be a good fit for your job and is likely to respond to your ad. Your ad will automatically be targeted toward this group of likely responders in the area immediately around your job location.
The ad will appear on the LinkedIn timeline for this set of people. These target passive applicants - a set of people who may not be actively searching for a new job, but are open to the right opportunity. The idea is that you might catch someone after a long day who is thinking about how they aren’t getting enough hours, or their manager isn’t very good, and your ad goes by in their news feed and they decide to apply.
Tips for Successful LinkedIn Sponsored Ads
- Use a high-quality image that is descriptive of the role you're hiring for to stand out in the feed.
- Use our summary and tagline tool to keep the text short and impactful.
- Test different taglines to see what performs best.
Common Questions
Q: Is this the same as posting a job on LinkedIn?
No — this creates a paid ad in the LinkedIn feed, not a listing on the LinkedIn Jobs board. This helps you capture more passive job seekers, by driving interest and applications from people who may not be actively job hunting.
Q: Do I need a LinkedIn Ads account?
No — you can manage everything directly through Team Engine. We post and manage the job ads for you, so all you have to do is create the ad and choose your spend.