How to Increase Applicant Volume and Improve Job Visibility

We understand how challenging it can be to experience low applicant volume. Fluctuations in application flow are common and can be influenced by several factors, including local labor market conditions, seasonality, job type, pay competitiveness, and geographic location. In some cases, certain roles may take longer to gain traction, especially in tighter labor markets.

Below are several proven strategies to help improve job visibility and attract more qualified applicants.

Refresh Job Postings That Are 30-90+ Days Old 🔄

If a job posting has been active for at least 30-90 days, refreshing it can significantly improve its visibility across external job boards. Older postings may naturally lose prominence in search results over time.

How refreshing helps:

Re-pushes the job to external job boards
Moves the posting closer to the top of search results
Signals that the role is still actively hiring

How to refresh a job posting:

Change the job status to Not Currently Hiring
Save the change
Switch the status back to Actively Advertising

This process effectively renews the posting without creating a duplicate job. If you’d prefer, our team can assist with refreshing your jobs—just let us know.

Optimize Your Job Posting Content 📝

Before expanding to paid advertising, it’s worth reviewing your job details to ensure they’re competitive and easy to understand.

Best practices include:

Clearly listing pay range, schedule, and location
Keeping job descriptions concise and scannable
Highlighting key benefits, growth opportunities, and perks
Avoiding overly long or technical language

Clear and transparent job postings often lead to higher application conversion rates.

Expand Your Reach with Paid & Targeted Advertising 🚀

When organic traffic isn’t enough, paid and targeted advertising can significantly boost applicant volume.

Craigslist Ads

Many Team Engine customers have seen strong results using Craigslist, particularly for hourly and local roles.

Cost: $50 per ad
Duration: 30 days
Most engagement typically occurs within the first 7 days

We recommend starting with a single ad to measure performance before scaling.

📘 Helpful guide: Posting to Craigslist

💼 Indeed Sponsored Jobs

Sponsored jobs on Indeed receive prioritized placement in search results, helping your postings stand out.

Key benefits:

Increased impressions and visibility
Flexible daily budgets and spend limits
Ability to pause or adjust campaigns at any time

While sponsored listings require additional investment, they often result in a noticeable increase in applicant volume, especially for competitive roles.

📘 Helpful guide: Sponsoring Team Engine Jobs on Indeed

Team Engine offers professionally managed social media job ads that appear directly in candidates’ feeds.

Why this works:

Reaches passive job seekers who aren’t actively searching
Allows for geographic and audience targeting
Increases brand awareness alongside applicant flow

📘 Learn more: Advertise on Social Media

Use Additional Online and Offline Recruiting Methods 📣

To maximize exposure, consider combining digital and offline strategies:

Online options include:

Posting to additional job boards and online sources

Offline options include:

Posting job site signs
Encouraging employee referrals
Promoting openings in person or within the community

📘 Related resources: